301 Redirect

n.

Pronunciation

/θri oʊ wʌn ˌridəˈrɛkt/

Definition

An HTTP response status code used for permanent redirection from an old URL to the new URL.

301 redirects are important when a company is renamed or rebranded. If the redirect is not in place, a user may reach the old URL by mistake, resulting in a 404 not found error. 301 redirects prevent declines in visitor traffic and product views and prevents loss of search engine optimization (SEO).

Category

Web Design

Related Terms

404 Error, Search Engine Optimization (SEO), Visitor, Redirect

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