Above the Fold
/əˈbʌv ðə foʊld/
The portion of a web page that a visitor can see when the page loads without having to scroll.
The Fold of a web page is the imaginary line across the bottom of the page where the browser window ends when the page is initially loaded. Content Above the Fold is the first thing a visitor will encounter when visiting the page. It should have important and inviting information that encourages the user to further explore the website to find the products or content they need.