Bounce Rate

n.

Pronunciation

/baʊns reɪt/

Definition

The percentage of website visitors who come to a website but do not click any links before leaving the site.

Bounce rate is used as a marketing metric to determine the effectiveness of a website homepage or product page in encouraging visitors to continue shopping. If a bounce rate is high it suggests that a redesign may be required to promote links to products or make the website easier to navigate.

Category

Marketing

Related Terms

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