Bundle

n.

Pronunciation

/ˈbʌndəl/

Definition

A collection of products, typically related to each other or including accessories, that are sold together, often at a price lower than the cost to buy each product individually.

Product bundles are useful marketing tools to encourage customers to purchase additional products that may compliment their desired item.

Category

Marketing

Related Terms

Assortment, Kits

Product Information Encyclopedia

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