Business to Business

n.

Pronunciation

/ˈbɪznəs tu ˈbɪznəs/

Acronym

B2B

Definition

A model applying to a business geared towards selling directly to other businesses, instead of directly to a consumer (B2C).

In a business to business (B2B) model, the second business may buy products or services from the first company. For example, the buying business could be a retailer purchasing a data management service from another business in hopes to improve their e-commerce processes for consumers. There are often multiple B2B transactions for every single B2C transaction, because a business might need to buy multiple raw materials and services in order to create one finished product for the end user.

Category

Methodology

Related Terms

Business to Consumer (B2C), Third Party Channel Partner

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