Business to Consumer

Retail

n.

Pronunciation

/ˈbɪznəs tu kənˈsumər/

Acronym

B2C

Definition

A model applying to a business geared towards selling products and services directly to an individual consumer.

One example of a business to consumer (B2C) model is a lemonade company selling lemonade to a single person, as opposed to a business to business (B2B) model where a lemonade company sells bulk lemonade to a grocery store.

Category

Methodology

Related Terms

Business to Business (B2B)

Product Information Encyclopedia

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