In its broadest sense, the information or experience presented to an end-user or audience.
Web content is the text, audio, images, and interactive elements the user experiences on a website. This is designed with an end goal for the user experience in mind, for example purchase of products or entertainment. Similarly, mobile content is information conveyed via mobile phone, which must be tailored to the medium of a mobile device to be effective.
Above the Fold, Content Management System