Content Management System
Product Content Management (PCM)
/ˈkɑntɛnt ˈmænəʤmənt ˈsɪstəm/
An application or program that is used to create and manipulate and organization's digital entities.
Most Content Management Systems serve as a graphical interface that allows users to manage their web content without having to write HTML code. Content Management Systems do not master product data themselves and rely on an upstream PIM system to feed them that information.
Digital Asset Management, Master Data Management, Media Asset Management