Conversion

v.

Pronunciation

/kənˈvɜrʒən/

Acronym

Definition

An action taken by an end user on a website enabled by the organization.

The desired action can be making a purchase, signing up for a newsletter, clicking a link, or sharing content. The goal of most websites is to direct visitors to make conversions.

Category

Marketing

Related Terms

Conversion Rate, Visit, Visitor

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