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Digital Asset Management

n.

Pronunciation

/ˈdɪʤətəl ˈæˌsɛt ˈmænəʤmənt/

Acronym

DAM

Definition

The support of a system capable of supervising, storing, organizing, and retrieving digital assets.

Most PIM systems are capable of supporting DAM processes by being able to store product-related media. DAM systems are more commonly accessed by the marketing department to store marketing-related media, such as logos and catalogs, but can also serve several business departments with useful content.

Category

Technology

Related Terms

Content Management System, Digital Asset, Media Asset Management

Product Information Encyclopedia

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