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Digital Asset Management
/ˈdɪʤətəl ˈæˌsɛt ˈmænəʤmənt/
The support of a system capable of supervising, storing, organizing, and retrieving digital assets.
Most PIM systems are capable of supporting DAM processes by being able to store product-related media. DAM systems are more commonly accessed by the marketing department to store marketing-related media, such as logos and catalogs, but can also serve several business departments with useful content.
Content Management System, Digital Asset, Media Asset Management
Application Programming Interface
Product Information Encyclopedia
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