Digital Transformation

Digital Disruption

n.

Pronunciation

/ˈdɪʤətəl ˌtrænsfərˈmeɪʃən/

Definition

The process of analyzing current organization problems, identifying future objectives to improve those problems and applying solutions to achieve those objectives using data-driven, mathematical and scientific methods.

A digital transformation solution involves implementation of a digitally based application, process or system to improve process efficiency, manage risk, discover additional sales opportunity, provide operational insight and more.

For example, an organization that owns hotels has low sales. To resolve this problem, they want to increase room bookings by targeting their marketing efforts through tracking guest preferences and behavior, thereby increasing sales conversion. Digital transformation solution is to implement an MDM system to allow contextual data views of their customer data, driving the targeted marketing efforts in order to achieve this objective.

Category

Process

Related Terms

Contextual, Master Data Management (MDM)

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