Dynamic Ranking

n.

Pronunciation

/daɪˈnæmɪk ˈræŋkɪŋ/

Definition

The display sequencing of a data results set returned from a search query ranked by how frequently the data occurs within the data results. Dynamic ranking can also factor in behavioral data to deliver a more personalized experience.

For example, a user of an eCommerce website may query the site search for “dress” to return relevant product results. Properties configured to drive the data query include the product name, best-selling ranking, and user profiling data like gender. Products containing “dress" in the product name are returned in order of best-selling product ranking and are further refined by gender, possibly with dresses returned for women and dress shirts returned for men.

Category

Technology, Schema

Related Terms

Display Sequencing, Personalization, Search Query

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