Eyetracking

n.

Pronunciation

/aɪ ˈtrækɪŋ/

Acronym

Definition

A process of analyzing user eye movement when completing a task.

Eyetracking monitors and records the eye movement of a user. Web page optimization is one application of this process. Layout can be optimized by tracking the gaze of a user as they scan a page.

Category

Web Design

Related Terms

Layout

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