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A point on a web page where the bottom of the internet browser window lands. Above this point the web page is visible, below is not visible unless the user scrolls down on the web page.
The fold is a term taken from newspapers folded in half. In web design, content above the fold will be the first thing seen by visitors and should encourage them to explore the website further to find the products they need.
Above the Fold, Visitor
Application Programming Interface
Product Information Encyclopedia
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