A measure of the usefulness of data to an organization.
Not all information is equal, information with a high standard of quality is much more valuable to an organization than low quality information. High quality information is often characterized by consistent formatting, high fill rate, proper spelling and grammar, and many other facets. This high quality information allows users and owners to spend more time learning about the data and less time trying to understand it. In addition, high quality information can help guide an organization to make the best decision for business strategies.