Isness

Ontology

a.

Pronunciation

/ˈɪznəs/

Definition

An organizing principle in hierarchy design based on what the product "is," rather than what the product "does" or what industry or market it serves.

Isness is effective in grouping similar products together in a logical way and is preferable in many product hierarchies, however the consideration of how customers may shop for products is important because it could go against the isness principle.

Category

Methodology

Related Terms

Application Facet

Product Information Encyclopedia

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