Keyword Search

Keyword Research

v.

Pronunciation

/ˈkiˌwɜrd sɜrʧ/

Definition

The determination of accepted words of great significance users enter into search engines.

Keyword searching helps organizations identify popular words associated with the products and services for sale in order to achieve search engine optimization. Keyword searching also helps PIM developers understand the variation of word choice by people from different parts of the world. Knowing all the different ways a product can be labeled can help improve search engine optimization and profitability.

Category

Web Design

Related Terms

Search Engine Optimization (SEO)

Product Information Encyclopedia

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