Long-tail Keyword



/lɔŋ-teɪl ˈkiˌwɜrd/


A highly specific phrase or set of phrases directly related to a product or service used for Search Engine Optimization.

Long-tail Keywords are distinct, specialized search phrases used to generate search engine matches. Long-tail Keywords connect users with exact matches to specific concepts. Generally, search engines produce fewer results for Long-tail Keywords when compared to more general search terms, meaning less competition for views to a website or page. Leveraging Long-tail Keywords is one method of Search Engine Optimization.


Web Design, Marketing

Related Terms

Search Engine Optimization, Keyword

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