Media Asset Management

n.

Pronunciation

/ˈmidiə ˈæˌsɛt ˈmænəʤmənt/

Acronym

MAM

Definition

A system for storing, sharing, reviewing, and publishing video and audio content, with the ability to analyze results.

Media Asset Management is video focused and helps to streamline the process of editing and publishing to different websites and applications. This differentiates Media Asset Management systems from Digital Asset Management (DAM) systems which focus on searching and indexing images. However, recent leaps in technology have blurred the lines between the two types of system, with many Media Asset Management tools managing photos and Digital Asset Management tools editing videos.

Category

Data Governance

Related Terms

Content Management System (CMS), Digital Asset Management

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