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Omnichannel

a.

Pronunciation

/omnichannel/

Acronym

Definition

A retail term describing the standardization of all forms of contact with a customer so that they get a consistent shopping experience in physical and digital spaces.

An omnichannel customer experience guarantees a similar and continuous experience no matter how a customer interacts with the business, including in store, on social media, and through customer service

Category

Marketing

Related Terms

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