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Omnichannel
a.
Pronunciation
/omnichannel/
Acronym
Definition
A retail term describing the standardization of all forms of contact with a customer so that they get a consistent shopping experience in physical and digital spaces.
An omnichannel customer experience guarantees a similar and continuous experience no matter how a customer interacts with the business, including in store, on social media, and through customer service
Category
Marketing
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