Personalization

n.

Pronunciation

/ˌpɜrsənələˈzeɪʃən/

Definition

The specialization of what the customer sees marketed to them based on the specifics of their data.

With information like customer age, location, or hobbies, targeted hero images, cross sells, navigation, et cetera, can display for different groups of customers to make the product more appealing to each. A customer geolocating from Mexico would see the site in Spanish and local content, for example, whereas a user in Toronto would see more cold weather gear emphasized.

Category

Marketing

Related Terms

Hero Image, Website

Product Information Encyclopedia

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