Product Bundling

Bundle

v.

Pronunciation

/ˈprɑdəkt ˈbʌndəlɪŋ/

Definition

The grouping of products together for marketing purposes.

Product Bundling is used to encourage customers to buy related products that can be used together or are purchased together frequently. Often times bundled products can be purchased at a price discount relative to buying the products individually.

Category

Marketing

Related Terms

Bundle

Product Information Encyclopedia

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