Product Detail Page

Product Information Page

n.

Pronunciation

/ˈprɑdəkt dɪˈteɪl peɪʤ/

Acronym

PDP

Definition

A web page which shows a specific item available for purchase with all of the relevant information which sets it apart from other similar products.

Product Detail Pages are typically presented to a consumer when they navigate to the level of individual products to purchase. The page will present a summary of detailed information about the exact item for sale, which could include measurements, color, or ingredients. Commonly, a paragraph explaining and marketing the product, referred to as Romance Copy, is included as well. This information helps the consumer make an informed decision on purchasing the item. Product Detail Pages will have options for the customer to make the purchase or add the item to a shopping cart directly from the page.

Category

Web Design, Marketing

Related Terms

Product Information Encyclopedia

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