Time to First Sale

n.

Pronunciation

/taɪm tu fɜrst seɪl/

Definition

A variation on Time to Market which instead measures the time from when the product was first conceived to the first sale of the item.

The Time to First Sale is typically longer than the time until the product is first put on the market, but the benefit is that it is easier for an organization to track without ambiguity.

Category

Business

Related Terms

Time to Market

Product Information Encyclopedia

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