Time to Market

n.

Pronunciation

/taɪm tu ˈmɑrkət/

Acronym

TTM

Definition

How long it takes a product to be ready for sale, from the time it was first proposed to the time it becomes available to purchase.

A brief Time to Market is important if keeping up with technology, whereas inventing new solutions usually means that the need to monitor time is less pressing. The start of the Time to Market period is different across industries. It could be when a project is first approved or first staffed. Some companies focus on making their Time to Market as quick as possible, while others focus on a structured process of testing and development. This process can be aided by a Product Data Management System.

Category

Business

Related Terms

Time to First Sale, Product Data Management

Product Information Encyclopedia

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