Visibility

n.

Pronunciation

/ˌvɪzəˈbɪlɪti/

Definition

The presence of a website and its components and how they stick out among its competitors.

Visibility is an important factor for eCommerce website stakeholders to consider when launching and maintaining a website. Visitors can quickly locate websites with high visibility via search engines and other directories. Websites with low visibility are not easily findable through similar means. Website visibility is improved by monitoring traffic and by optimizing search terms.

Category

Web Design

Related Terms

Search Engine Optimization, Website, Visitor

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