Visitor

n.

Pronunciation

/ˈvɪzətər/

Definition

A user that accesses a website.

A visit is tracked when the visitor lands on the web page. Knowing the visitor can help improve a PIM platform, because information on how they landed on the site, their interests, and much more can be gathered. Statistics about visitors are important for organizations to determine metrics about their web traffic.

Category

Marketing

Related Terms

Visit

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