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Business to Consumer
Retail
n.
Pronunciation
/ˈbɪznəs tu kənˈsumər/
Acronym
B2C
Definition
A model applying to a business geared towards selling products and services directly to an individual consumer.
One example of a business to consumer (B2C) model is a lemonade company selling lemonade to a single person, as opposed to a business to business (B2B) model where a lemonade company sells bulk lemonade to a grocery store.
Category
Methodology
Related Terms
Business to Business (B2B)
Index
Product Information Encyclopedia
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