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Electronics Retailer Boosts Online Revenue with Taxonomy Redesign and Search Optimization


+5% Conversion Rate

+20% Search Recall

+10% Navigation Success

On Budget, On Time Delivery
Challenges
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Low ecommerce conversion rates
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Low customer satisfaction
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Low search relevancy and product findability
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Suboptimal navigation and filtering options
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Ungovernable, “wild west” taxonomy
Solutions
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Revised site architecture and taxonomy design for top and left navigation
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IDA work environment leveraged for design analytics and issue tracking
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Search optimization, including typeahead implementation
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Revised search thesaurus
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Round trip ETL to home-grown client platform, including go-live testing
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Data fill documentation and QA
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Governance documentation and training materials authored
Results
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Improved site findability, driving higher conversion rates
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Improved search relevancy, with quantifiable improvements of recall and precision
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A practical taxonomy and maintenance plan that has served the organization continuously for years
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Improved ROI for SEO and SEM activities
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New opportunities to analyze revenue and trends
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