Smarter product data. Sharper experiences.

Redefine user experiences and governance with intelligent product data solutions, powered by tech and proven methodologies

Accelerate onboarding, boost data quality, and deliver to channels with ease.

Taxonomy is the backbone of any product information architecture — shaping how products, attributes, and descriptions are structured and managed. Our expertise spans all types of product taxonomies – ERP, Pricing, Print, PIM, Ecommerce – and we have proven methodologies for each. The IDA design process leverages cutting-edge tools to keep data aligned across systems and aligned with industry best practices. Every taxonomy is unique, but we've found that the best ones share key traits: clear organizing principles and guidelines, logical upstream/downstream alignment, and great labels. Schedule a demo today to see how our taxonomy management platform can help streamline your project.

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Enhance organization and findability with variant products

Variant products go by many names — parent-child, product families, product groups, configurable products — but the core concept is the same: SKUs are grouped together. A welding glove in four sizes or a hard hat in five colors becomes a single product with structured variants, not dozens of redundant SKUs.

The old model of endless SKU lists with a few navigations attributes worked for a while. Today’s buyers expect fast, intuitive product discovery, and your team needs scalable data structures. With product variants in place, you eliminate the dreaded “wall of SKUs” and gain a streamlined catalog that supports AI, merchandising, analytics, and governance.

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The wall of SKUs is a dying paradigm — and no AI can save it

Product display tables give users a compact, structured way to compare items. By consolidating related SKUs into a single view, they reduce page clutter and make it easier to see similarities and differences at a glance.

More manufacturers and distributors are adopting table views on both product detail pages (PDPs) and product listing pages (PLPs). Unlike traditional listing pages, where each SKU appears as an individual tile with its own image and description, table views organize items into rows and attributes into columns — enabling faster scanning, clearer comparisons, and more efficient decision-making.

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Great product data isn’t enough — without effective search, users still struggle to find what they need

Search configuration and tuning, when managed effectively, can drive increases in conversion rates and average order values. But realizing that impact requires more than isolated fixes.

What’s needed is a structured framework that brings together PIM data, search configuration, web analytics, and direct user observation. The end goal is always the same - connecting users to products and information more quickly to drive conversion rates and other KPIs.

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IDA specializes in cost-effective high-integrity techniques for data acquisition, data governance and quality assurance

With the increased use of AI, many methods for creating and maintaining product content have evolved rapidly into cheap and nearly automated products and services. These “quick fix” methods often result in companies needing high-friction governance techniques to control data quality, including controlled value lists, data input rules, variable products and selector attributes. Over time, the level of effort to manage content becomes unsustainable, and it’s back to square one.

The tough lesson - you can’t lock in AI cost savings by neglecting QA. IDA helps clients shift to lower cost data fill methodologies while increasing (not decreasing) data accuracy.

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SUCCESS STORIES

Manufacturing

IDA designed a flexible new master product data and e-Commerce display hierarchies for a major Manufacturer, reducing their number of maintained websites and new product integration timelines - on time and on budget.

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Distribution

After a detailed audit of existing product data repositories, IDA designed and implemented a new variable product taxonomy, improving search relevancy, increasing navigability and reducing item on-boarding times.

Retail

As a result of IDA's dual-hierarchy design, a major retail Client saw significant increases in revenue and extended e-Commerce capabilities to more storefronts. The solution included complete fill of navigation facets and the establishment of a data governance program.

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Product Information Solutions for

ERP

Smarter product data. Sharper experiences.

Featured Video

Chris John from Syndic8 and Eli Cooley discuss the complexity and variety of downstream syndication targets for manufacturers.

SUCCESS STORIES

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