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Product Data

We are US based experts in product data transformations including:

  • information architecture

  • taxonomy design & implementation

  • ecommerce optimization

  • training & data governance

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IDA enables complex data transformations while maintaining consensus among stakeholders.

  • PIM & ecommerce strategy

  • product data management

  • taxonomy development

Home: About
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Founded in 2010, IDA is a product data services firm with expertise in Product Information Management (PIM), SEO and ecommerce optimization. 

IDA helps clients leverage new technologies and drive ecommerce performance metrics using proven data optimization methodologies.

Our team includes Project Managers, Data Architects, Taxonomists, Data Analysts and Software Developers working toward a common goal of exceptional client outcomes.





Eli specializes in PIM and ecommerce product information for manufacturers, distributors and retailers managing large product catalogs. For 20 years he has been working with clients to design and implement ecommerce and PIM data solutions, including hierarchy design, schema development, data enrichment, software development, training and data governance. Eli has a BA in Mathematics from Northwestern University and an MA in Financial Engineering from University of Chicago. You can find him running and volunteering on weekends.



Senior Software Developer

Ty has supported taxonomy management, schema normalization and onboarding projects as a senior developer for IDA since 2012. As a lead developer and DBA, he works to improve and streamline product data workflows for clients. In his time away from data management, Ty is busy repairing gadgets, honing his juggling skills and being a dad.


Solution Architect

Dominic has worked with manufacturing and distribution clients to drive data performance and implement data management solutions, including data modeling, product taxonomy and schema optimization. He also has experience optimizing ecommerce content, including product relationships, feature copy and search content. He holds a Bachelor's degree in Classical Studies and Economics from Wesleyan University and a Master's degree in Data Science from Northwestern University. Outside of work, Dominic enjoys running and playing classical guitar.


Director of Operations

Cynthia is a retired attorney based in Florida.  She spent 15 years optimizing operations for several private equity ventures, along with advising on legal matters and overall developmental and organizational strategies.  She is now parlaying those years of experience into her position at IDA, as she participates in various segments of product taxonomy in addition to her role in operations.  Outside of her work life, she enjoys traveling and boating with her husband along with cultivating her koi pond and relaxing with her sweet rescue kitty, Milo.



Senior Data Analyst

Paul has three years of experience as a product data analyst working with industrial manufacturers and distributors to improve their taxonomy and schema design. He brings deep expertise in manufacturing, construction and communications products to the IDA team, as well as experience in translation services. When he’s not building hierarchies, he enjoys restoring and driving vintage sports cars and motorcycles.

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