Product Data

We are US based experts in product data transformations including:

  • information architecture

  • taxonomy design & implementation

  • ecommerce optimization

  • training & data governance



IDA enables complex data transformations while maintaining consensus among stakeholders.

  • PIM & ecommerce strategy

  • product data management

  • taxonomy development

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Founded in 2010, IDA is a product data services firm with expertise in Product Information Management (PIM), SEO and ecommerce optimization. 

IDA helps clients leverage new technologies and drive ecommerce performance metrics using proven data optimization methodologies.

Our team includes Project Managers, Data Architects, Taxonomists, Data Analysts and Software Developers working toward a common goal of exceptional client outcomes.





Eli specializes in PIM and ecommerce product information for manufacturers, distributors and retailers managing large product catalogs. For 20 years he has been working with clients to design and implement ecommerce and PIM data solutions, including hierarchy design, schema development, data enrichment, software development, training and data governance. Eli has a BA in Mathematics from Northwestern University and an MA in Financial Engineering from University of Chicago. You can find him running and volunteering on weekends.



Director of Services

Mason has studied product taxonomy from the ground up, and seen projects through from data model to PIM go live. As a taxonomist, he has been based in Chicago, Boston and Mumbai and led teams to success on key data initiatives for clients ranging from mid-sized to Fortune 100. Prior to joining IDA, Mason worked as a whistleblower protection attorney and knows what it means to fight for his client’s success. He earned his BA in Art History from Miami University and a Law Degree from DePaul University, and is licensed to practice law in Illinois. When not pushing projects forward, he is an avid hiker, baker and ceramicist.


Vice President of Sales

Joe has spent 25+ years helping businesses think and act strategically to improve product data initiatives.  He believes clean, structured, and optimized product data is the backbone to transacting successful commerce and driving superior customer experiences.  Prior to joining IDA, Joe worked extensively in the PIM and MDM software market.  Joe has a BS from LaSalle University.  In addition to preaching the virtues of good product data, Joe enjoys time with his family,  bikepacking trips, and playing the banjo around town alongside his bandmates. 



Senior Software Developer

Ty has supported taxonomy management, schema normalization and onboarding projects as a senior developer for IDA since 2012. As a lead developer and DBA, he works to improve and streamline product data workflows for clients. In his time away from data management, Ty is busy repairing gadgets, honing his juggling skills and being a dad.



Senior Data Analyst

Dominic has worked with manufacturing and distribution clients to drive data performance and implement data management solutions, including data modeling, product taxonomy and schema optimization. He also has experience optimizing ecommerce content, including product relationships, feature copy and search content. He holds a bachelor's degree in Classical Studies and Economics from Wesleyan University and is working on his Master's in Data Science at Northwestern University. Outside of work, Dominic enjoys running and playing classical guitar.


Senior Information Architect 

Robin designs, builds and optimizes taxonomy and schema for Fortune 1000 clients enabling transformational data governance capabilities. As an IDA taxonomist, she brings six years of experience analyzing data to help achieve goals. She has a strategic, analytical approach and an eye for systems improvements, which she developed while previously working in the chaotic environments of elementary school classrooms and election campaigns. She studied Literature at the University of Chicago. Outside of work, she enjoys reading and cycling.


Visual Designer

Alex creates illustrations and documents to complement IDA’s work on product taxonomy and data normalization. He brings seven years of experience working with industrial clients to produce technical and educational materials, as well as an MFA from Washington University in St. Louis. Alex enjoys spending his time outside of work testing new recipes and visiting museums.

Brendan has been a Product Taxonomist with IDA since 2018, designing master attribution hierarchies, display hierarchies and schema for clients spanning the industrial, chemical, electrical and retail sectors. He enjoys leveraging tools and analytics, such as hierarchy user testing to evaluate and improve findability. Brendan graduated from the University of Chicago with a BA in Biology and remained working in the Research Psychology and Neuroscience department for eight years, bringing a strong understanding of laboratory science to the IDA team. He spends his free time jogging through the parks of Chicago alongside his hound dog, Ketchup.



Senior Data Analyst

Paul has three years of experience as a product data analyst working with industrial manufacturers and distributors to improve their taxonomy and schema design. He brings deep expertise in manufacturing, construction and communications products to the IDA team, as well as experience in translation services. When he’s not building hierarchies, he enjoys restoring and driving vintage sports cars and motorcycles.


Product Taxonomist


Director of Operations


Cynthia is a retired attorney based in Florida.  She spent 15 years optimizing operations for several private equity ventures, along with advising on legal matters and overall developmental and organizational strategies.  She is now parlaying those years of experience into her position at IDA, as she participates in various segments of product taxonomy in addition to her role in operations.  Outside of her work life, she enjoys traveling and boating with her husband along with cultivating her koi pond and relaxing with her sweet rescue kitty, Milo.


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